Leadership 2018-02-23T20:33:27+00:00


Catherine Lee
Executive Director

A third generation Californian, Catherine has worked in Senior Housing and Healthcare for over 20 years. Starting at Casa Dorinda, a unique Life Care Community in beautiful Montecito, her journey continued toward the development of new communities in La Jolla and Northern California.

Returning to Santa Barbara, Catherine was pleased to serve at Valle Verde, an ABHOW Continuing Care Retirement Community as Health Center Administrator for 7 years.

As a licensed nursing home administrator, retirement housing professional and Executive Director of GranVida, Catherine is working with various groups, local businesses and community leaders sharing the good news about GranVida. She looks forward to meeting the residents, their families and their friends.

Catherine’s hobbies include riding horses, hiking and swimming.


Ashley Villarreal
Director of Sales

A native of Santa Paula, Ashley began her senior living career at University Village of Thousand Oaks, a CCRC, learning first-hand about the continuum of care. There, she embraced the importance of building meaningful relationships with residents and their families.

In 2016, Ashley joined GranVida Senior Living as a Sales Assistant prior to our grand opening. A year later, she was promoted to Director of Sales to help build a thriving model of what Senior Living communities can be in Santa Barbara County.

Daily, she still enjoys making a positive difference in the lives of the seniors we serve.

When not at work, Ashley is earning her college degree at Ventura College, while spending time with her partner and two young children.