A recent Wall Street Journal article discussed a better phrase for “Senior Citizens”.
Was it “Elders”? Not exactly. Too many other uses for that word.
Was “Mature” the right word? Nope.
What about “Baby Boomers”? Old hat.
“Vintage”? Too old.
“Golden Ager”? Ditto.
“Older adults” How “old” is “old”?
“Perennials”? Yes, “Perennials” is the phrase that was first used by author Gina Pell, Content Chief of The What, in a 2016 email newsletter, but not everyone accepts it readily into their lexicon.
In some ways, it’s a great phrase because it sounds like “Mellenials”; however, one person nearing 70 thinks it sounds “contrived”.
Madeleine Albright, the former Secretary of State, has declared herself as a perennial in a video. Does that gives it some credibility?
Someone else said that the word “implies reinvention”.
When you choose a term like this, almost everyone can take a pot shot. In fact, Laura Cartensen, director of the Stanford Center of Longevity, said in the Wall Street Journal, “I haven’t found a word that someone is not turned off by”.
So “Perennial” it is until a better word or phrase comes along.